Set up follow up rules for qualified leads
It’s easy to automatically follow up with the leads Operator qualifies. You can follow up in three ways:
Just go to ‘Follow up’ in the 'qualification' section of your Operator settings, then set up one or more follow up rules for the leads Operator qualifies:
Next, create a rule to take a specific action based on your leads’ answers.
Take multiple actions with a single rule
If you want to take multiple actions from one conversation, you should set up your actions in a single rule. For example, when Operator qualifies a lead, you could tag the lead, assign the conversation and create a lead in Salesforce - all from one rule:
Create different rules for different leads
You can easily set up more rules if you’d like to take different actions with your leads, based on the answers they’ve given Operator.
For example, if you wanted to follow up with qualified leads based on their company size, you could set up two rules to:
- Assign leads from companies with more than 50 employees to your VIP sales team and add a ‘VIP’ tag.
- Assign leads from companies with fewer than 50 employees to your sales team and an ‘SMB’ tag.
Now, different actions will apply to leads with different company sizes to suit how your sales teams work.
Important: To give priority to one rule over another, simply create it as your first rule in the list. You can’t reorder your rules after they’ve been created. Also, if a lead triggers one rule, they won’t trigger any of the subsequent rules.
Create follow up rules for your visitors’ replies
You can automatically follow up with visitors who fill in their email address after receiving your visitor auto messages.
You can follow up with three actions: send a follow up reply, tag the lead, and/or create them as a lead in Salesforce.
Note: If you choose a team as your 'from' address, you won't be able to send a follow up reply.
First, choose ‘email collector’ as your reply type:
Next, go to the ‘Follow up’ step and choose the actions you’d like to take when the email is collected. You can add just one action, or combine them like this:
Now, these actions will apply to any visitors who fill in the email address field in this message.
Automatically qualify leads who reply to visitor auto messages
First, choose ‘text’ as your reply type:
Then, go to the ‘Follow up’ step and turn on Operator’s qualification skill:
Now Operator will automatically qualify leads who reply to this message. It will use the same follow up rules you’ve already set up for Operator.
Note: For this to work, Operator’s 'Contact and qualify' skill must be turned on in Operator settings.