Our app program is currently early access only. You can learn more about building apps here.

What kind of apps can I build?

You can create two types of apps: 

  • Apps (products that connect with Intercom, like Salesforce and Slack)
  • Messenger apps (widgets you can share in Messenger home and/or in conversations).

What’s the difference between an app and a Messenger app?


An app is anything that integrates with the Intercom platform, so you can connect Intercom with other products. Most apps don’t surface in the Intercom UI itself - they send data and take actions in products through our API.

For example, Salesforce and Slack are apps that allow you to take all kinds of actions, to keep your lead data up-to-date and help you manage conversations in other channels. Neither of them have Messenger apps.

Messenger apps

Messenger apps are different. They’re small widgets you can use in the Intercom Messenger

For example, Shopify app is an app and a Messenger app. It lets you send your Shopify data to Intercom. But it also comes with a Messenger app that allows your customers to see and search their Shopify order status in the Messenger home. 

Then there are Messenger apps that are standalone. The Google Meet app, for example, lets you join video calls with your customers in conversations. It doesn’t do anything else, like send data between Intercom and Google.

Messenger apps can surface in two places - in conversations, where teammates and Operator can share them, and in the Messenger home. Some Messenger apps can be used in both places; others can be used in only one place.

You can identify if an app has Messenger app functionality by this icon:

What’s the difference between a public and private app?

You can also choose to create either public or private Messenger apps.

A public app is an app you’ve built for other companies to use. It’ll be listed on the Intercom App Store, with the label showing that it was built by your company. For example, the Aircall app is a public app.

A private app is an app you’ve created for just your team to use in conjunction with your own product. It won’t be listed on the Intercom app store. 

For example, Chargedesk built a private Messenger app, so their customer support team could easily share invoices with their customers:

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