Advice and answers from the Intercom Team

If you're using Facebook's ad platform to capture leads via a form, you can automatically add these leads to Intercom with the help of Zapier. This cuts out the manual work of downloading the leads as a CSV and lets you start communicating with those leads faster, making the likelihood of conversion higher. 

The integration is easy to set up and doesn’t require any coding knowledge. 

To integrate Facebook lead ads via Zapier, you’ll need: 

  • A paid or trial Zapier account.
  • A Facebook ad account with admin access.
  • An Intercom account. 

Connect Facebook Lead Ads to your Intercom account

1. In your Facebook ad account, after you set up your Lead Form, click on the form as if you were downloading the leads. This will open a window prompting you to connect your leads to a CRM. 

2. Click "Connect Your CRM" and search for Intercom in the search bar.

3. Click "Connect" and follow the prompts to log into your Zapier account. Once you’ve connected your accounts your leads will automatically import into Intercom as new leads. 

Tracking your Facebook leads in Intercom

If you’d like to track which leads have come from Facebook in Intercom, you can set up a custom attribute and then create a separate Zap in Zapier to add the attribute, like this:

What's next? 

Find out what else you can do with Zapier and Intercom or see the full list of available Zaps

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